Plus Dane appoints ethical business champion as new Chair

24.09.2012

A pioneer in business ethics and social investment is to become chair of Neighbourhood investor (Ni) Plus Dane Group with a mission to “get people angry” about housing.

A pioneer in business ethics and social investment is to become chair of Neighbourhood investor (Ni) Plus Dane Group with a mission to “get people angry” about housing.

Linda Minnis, who is chief executive of Charities Trust, said that the group would challenge inequality and fight for fairness alongside tenants and residents.

“Plus Dane is a highly creative organisation and I want to see us become ever more vocal about what we do and the solutions we can offer,” she said. 

“We are an organisation that gets angry about things and the board must continue to inspire change and support the teams of people working on the frontline and making a difference to people’s lives every day.

“We are seeing growing inequalities in the neighbourhoods we serve and this has the potential to have an impact on the choices and life opportunities of thousands of people. We aim to help those affected at every stage. My passion throughout my working life has been people and Plus Dane is the sort of organisation that has a clear mission to invest in people as well as properties, to enhance wellbeing, create work and increase the supply and choice of homes.”

Linda has been a member of Plus Dane’s boards for many years and was previously in charge of corporate and social responsibility at Littlewoods, one of the first large organisations in Britain to ethically source products and actively invest in social enterprises.

“The decisions that people in corporate roles make can have huge impact on the lives of people,” she added. “It has been a privilege to work in that area and see the difference that ethical business decisions can make.”

Welcoming the appointment, Plus Dane’s chief executive Ken Perry said: “Linda thoroughly understands what Neighbourhood investor is all about and shares our passion and concern about growing inequalities.”  

Linda takes over from Liverpool City Councillor Richard Kemp.

Neighbourhood investor Plus Dane Group exists to fight for fairness and against inequality. The housing association provides services for more than 100,000 people, working in 60 neighbourhoods in partnership with 10 local authorities.